Below are some interesting examples of how creative minds are using social media to promote mental health.


Time to Change is a British organization dedicated to stigma reduction. Its Facebook page allows users to learn about mental illness and share their experiences. So far, it has reached over 120,000 people.

Bell Let’s Talk is a multi-year charitable program dedicated to promoting positive mental health. This organization uses both Facebook and Twitter campaigns to achieve its goals.

Former United States Senator Gordon Smith launched the OK2Talk campaign to address mental illness after his son died by suicide. While Smith’s efforts were largely focused on radio and television advertising, the campaign also spreads its message through YouTube and Tumblr.

Articles and Resources:

Young Adults Use Social Media to Create Supportive Communities: A study on how young adults with mental illnesses are currently using social networks, and how they would like to have a social network site tailored to them.

Social Media in Mental Health Practice: An ebook examining how social media can be used in self-care and management, including: apps that send mental health advice patients’ phones, advice on how to use Pinterest to inspire an audience, and guidance on using Twitter to build support networks.

E-Mental Health: A National Health Service (UK) paper on the issues and challenges of using digital technology, including social media, to promote mental health.

Google, Facebook, and Twitter recently teamed up to help mental health organizations use social media effectively. A video of this seminar can be found here. Please note that the presentations begin ten minutes, fifty-four seconds into the video. The above link will take you to this point.